Dia do Turista: EU to launch ‘Erasmus for tourists’

EU ministers in charge of tourism will meet in Madrid tomorrow (15 April) to launch a programme aimed at encouraging tourists to take holidays all year round and maintaining
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tourism jobs off-season, according to a draft text obtained by EurActiv. The initiative marks the beginnings of an EU policy on tourism as established by the Lisbon Treaty.
Background
The entry into force of the Lisbon Treaty was a landmark development for the tourism sector in Europe. For the first time, the EU now has the competence to take decisions affecting the sector by qualified majority.
"The Union shall complement the action of the member states in the tourism sector, in particular by promoting the competitiveness of Union undertakings in that sector," reads Article 195 of the treaty.
The EU tourism industry generates more than 5% of the EU's GDP, with about 1.8 million enterprises (mainly SMEs) employing around 5.2% of the total labour force (approximately 9.7 million jobs), according to figures provided by the European Commission.
The industry is in rapid change due to many factors, in particular the growth of low-cost airlines in the European market and the increasing importance of the individual organisation of trips, which has loosened tour operators' grip on the sector.
Ministers will sign a common declaration in which they commit to supporting "measures and initiatives encouraging the extension of the high season in tourism," according to the draft text.
The text is due to be adopted in Madrid during the EU's first ministerial meeting on tourism since the sector fell under EU competence with the entry into force of the Lisbon Treaty last year.
The initiative aims to "contribute to the fight against seasonality and to the maintenance of tourist employment in the off-season," it adds.
Most of the almost 10 million employees of the EU tourism industry tend only to work during certain periods of the year due to the intrinsic nature of the business, which is linked to weather conditions and public holidays.
"Seasonality represents a significant issue for the competitiveness of tourism. In this context, I plan to promote concrete initiatives in order to prolong the high season," European Commission Vice-President…
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